Steve Shaben
Sales @Cpp Distribution
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WORK HISTORY
Sales @Cpp Distribution
Edmonton, AB, CA
EDUCATION
George Elliot
Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT STEVE SHABEN
I’m a technical sales leader who has built disciplined, high-performing teams that consistently win complex industrial deals. My approach blends structured discovery, clean CRM, and repeatable close plans—so salespeople spend more time with buyers and less time guessing the next step.I lead from the front: co-selling strategic opportunities, coaching live calls, and translating technical knowledge into simple, scalable systems (scorecards, playbooks, and crisp handoffs to delivery). The result: healthier pipelines, shorter cycles, higher win rates, and customers who stick around.I’ve thrived in technically demanding industries—equipment, fluids, consumables, and service programs—where uptime is mission-critical and “good enough” simply isn’t. I bridge the gap between engineering detail and executive business value, aligning with operations, procurement, and finance to reduce risk and prove ROI.What I bring:• Team leadership: recruiting, onboarding, and coaching within a structured activity → pipeline → revenue model.• Enterprise & mid-market sales: navigating multi-stakeholder buying groups, managing pilots, and building executive-ready business cases.• Process & tools: Salesforce/NetSuite, SAP accurate forecasting, and proven methods for scaling repeatable results.
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