Steve Ruffell
General Manager Emea @Orbit4 Group Limited
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WORK HISTORY
General Manager Emea @Orbit4 Group Limited
Responsible for leading Orbit4’s commercial activities and regional operations across the EMEA market. I oversee P&L performance, support market development, and ensure customers receive effective service and product value.Scope of Role:• Managing commercial performance and reporting• Coordinating with internal teams to meet regional goals• Supporting customer retention and adoption• Building and maintaining partner relationships• Providing structure and support for the regional teamFocused on keeping the region operating smoothly, supporting customers, and contributing to stable and sustainable growth.
EDUCATION
University of Chester
PGCert BA, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT STEVE RUFFELL
I work in regional leadership within the fitness and wellness technology sector, helping operators adopt software that supports smarter decision-making and more efficient operations.My background includes commercial leadership, market development, and working closely with partners across multiple regions. I focus on steady, practical improvements in how we serve customers and scale our presence.I enjoy helping teams succeed, building good working relationships, and contributing to the long-term progress of the business.Areas of Focus:Commercial Management | Go-to-Market Planning | Partnerships | Customer Success | SaaS Operations | Team Leadership
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