Steve Rodenberg

About Steve Rodenberg

Seasoned Competitive Intelligence leader focused on helping sales organizations close more and larger competitive opportunities (see recommendations). Over 15 years’ experience helping to drive revenue through clear differentiation. Expert at building best-in-class CI programs in growing organizations. Time-tested skills in developing easily-consumable, actionable competitive content, and making it available when and where it’s needed. Deep experience delivering competitive key performance indicators, as well as qualitative analyses on the competitive landscape, to executive teams.

Experience

1. Senior Director of Competitive and Market Intelligence

   Informatica

   Apr 2017 — Present

   In addition to supporting the sales team with current, actionable competitive intelligence, I also manage Market Intelligence function. This strategic role requires identifying emerging threats and market trends, and communicating key messages to the sales, product marketing, and executive teams in timely and concise ways. Highlights of my CI program include: · Created a full spectrum of competitive materials (battlecards, sales guides, leave-behinds, customer-facing decks, etc.) that…