Steve Ozer
Manager Global Brand Marketing - Action Figures @Mattel, Inc.
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WORK HISTORY
Manager Global Brand Marketing - Action Figures @Mattel, Inc.
o Manage the Core and Collector portfolios of product which account for 72% of the Mattel WWE business o Oversee the entire product development process on my assigned segments from concept through retail execution by working closely with cross functional team to ensure all milestones and targets are met o Work directly with licensor on approvals, POS performance, sponsorship and various marketing initiatives o Create the most compelling product possible for both kids and collectors with consumers in mind first while still achieving all company targets o Oversee all Mattel WWE collector focused initiatives including the earned influencer program, social content and convention presence like San Diego Comic Con and WrestleMania Axxess o Consult on the Mattel collector portfolio outside of WWE ensuring we are on trend as a whole with the latest competitive offerings and that the consumer is delivered products they truly desire o Drove the WWE Elite Collection to the rank of #1 and the WWE Basic Assortment to the rank of #3 Action Figure lines in the US YTD as of 12/08/20 (NPD excluding battling toys) through widely appealing wave strategy, proper mix management, social listening and industry leading consumer marketing, activations & direct collector interactions
EDUCATION
Full Sail University
Bachelor of Science Degree in Entertainment Business, Business, Management, Marketing, and Related Support Services
Penn State University
Computer Science
SKILLS
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