Steve Metcalf
Senior Content Marketer @FindLaw
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WORK HISTORY
Senior Content Marketer @FindLaw
Senior Content Marketer June 2022 – Present • Revise all training materials and provide training for new writers • Act as mentor for new and cross-trained writers • Write quarterly white paper/presentation on industry topics • Act as Subject Matter Expert in numerous areas for cross-functional teams • Oversee international writing teams including Spanish content, Manila and Canadian writers • Review and revise best practices and numerous training documents Content Marketer August 2019 – June 2022 • Wrote custom content across all product lines such as Blogs, Video Social Promotions, Ask Super Lawyers, Local Awareness Ads and Facebook promotions • Acted as content representative for cross-departmental panels • Acted as Content Strategist for Canadian clients and deliver all necessary copy • Reviewed vendor writing and provide redline comments Copywriter/Content Strategist May 2010 – August 2019 • Wrote content across all product lines including custom websites, site remediation, attorney profiles and social media • Participated in numerous pilot programs designed to increase efficiency and balance workload • Developed multi-platform strategies that encompassed web content, PPC campaigns and social media promotions • Mentor for new writers: review content, provide direction and answer questions on an ongoing basis • Completed pre-call planning, including meeting with project team members to determine best solution for the client’s robust portfolio • Interviewed clients during conference calls to determine appropriate sitemap and web marketing content • Knowledge of SEO tactics, strategy and implementation, including Google AdWords
EDUCATION
Palo Alto University
Masters Degree, Psychology
The Ohio State University
Bachelors, Psychology
ABOUT STEVE METCALF
Working at Thomson Reuters, I have finally been able to blend the customer service and…
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