Steve Martin

Senior Regional Sales Manager @Polestar

Strategic Retail & Fleet Sales Leader | Automotive | Store Operations | CRM & Delivery Excellence Drive measurable sales growth through innovative retail strategies, cross-functional leadership, and data-driven decision-making in the automotive sector.Spearhead retail sales performance via immersive brand experience spaces, driving territory success and exceeding regional KPIs.Amplify fleet sales engagement by optimizing B2B client relationships, pipeline development, and strategic space activations.Oversee used vehicle operations at both space-level and investor-tier, ensuring alignment with wholesale objectives and profitability targets.Deliver logistics and fulfillment excellence by managing delivery hub performance, aligning with regional operations teams.Lead performance forecasting, develop and execute detailed action plans following space-level reviews and stakeholder meetings.Implement and manage CRM strategy, driving customer lifecycle engagement, lead conversion, and follow-up processes across spaces.Exceed test drive activation targets, leveraging vehicle utilization strategies at retail, event-based, and fleet engagement levels.Partner on quarterly marketing evaluations, collaborating with Retail Marketing Managers (RMMs) to boost brand equity and local visibility.Orchestrate investor relations through quarterly reviews, delivering impactful performance scorecards and insights.Support network expansion through seamless new space launches, from pre-opening strategy to execution alongside the Head of Network.Ensure full compliance with national incentive programs (e.g, VRB, demonstrator programs, and sales bonuses).Lead mystery shopping initiatives, translate insights into actionable improvements, and uphold premium customer experience standards.Act as the communication bridge between sales operations, marketing, and investor stakeholders—ensuring unified messaging.