Steven Marques
- Role
- Sr Marketing Specialist Sponsorships at Ally
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Steven Marques
Steven is a sports marketing professional with over 10 years of experience working with…
Experience
Sr Marketing Specialist Sponsorships
Mar 2020 — Present
Sponsorship lead for Charlotte FC and the Charlotte Hornets, resulting in increased brand visibility and engagement within the local Charlotte community. • Successfully negotiated and structured a comprehensive partnership with the Charlotte Hornets, which involved working closely with senior executives, marketing teams, and legal departments to ensure alignment with Ally\'s objectives to maximize the benefits of the partnership resulting in increased brand exposure and experiences for our employees. • Drove successful activation strategies to maximize the impact of Ally\'s sponsorships, including innovative campaigns to engage fans, customers, and key stakeholders. • Implemented unique promotional campaigns, exclusive events, and leveraged digital platforms to amplify our sponsorship portfolio in Charlotte, NC. • Effectively coordinated cross-functional efforts to ensure seamless execution of various initiatives, ultimately driving increased fan attendance, social media engagement, and positive sentiment towards Ally. • Fostered collaborative relationships and achieved alignment between Ally\'s internal teams and our sports partners. Established regular communication channels, facilitating productive meetings and aligning goals and objectives allowing us to successfully execute joint marketing campaigns, community initiatives, and customer engagement programs.
Skills
- Advertising
- Management
- Social Media
- Powerpoint
- Coaching
- Market Research
- Event Marketing Strategy
- Event Planning
- Account Management
- Community Outreach
- Copywriting
- Digital Media
- Sports Marketing
- Entrepreneurship
- Data Analysis
- Microsoft Office
- Economics
- Communication Skills
- Communication
- Statistics
- Social Media Marketing
- Sustainable Development
- Sales
- Management Accounting
- Marketing
- Microsoft Powerpoint
- Time Management
- Leadership
- Marketing Strategy
- Financial Accounting
- Social Networking
- Influencer Marketing
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