Steve Marcou

About Steve Marcou

Growth marketing and digital strategy leader with 10+ years of experience driving measurable revenue growth for consumer and service-based businesses. Proven track record managing $40MM+ annual media investments, optimizing end-to-end customer journeys, and leading cross-functional teams spanning analytics, marketing operations, product, and agency partners.Experienced in scaling acquisition programs, improving conversion across complex purchase funnels, and aligning media, creative, and measurement strategies to business outcomes. Background across both brand and agency environments supporting national and global brands in CPG, telecom, retail, and home services.

Experience

1. Vice President of Marketing

   Solartech

   Dec 2024 — Present

   Leading marketing with a focus on customer acquisition and brand growth. Driving strategy for lead generation, creative, organic social, content, and website.Key accomplishments-Transformed customer acquisition program and doubled annual sales volume while reducing acquisition cost 68% YoY-Restructured agency partnerships with new paid and SEO partner which drove 7x growth in YoY search traffic-Built program to sell qualified appointments to external dealers, generating ~$400k in revenue in first year-Led cross-functional initiatives across sales, call center operations, and analytics to improve appointment conversion and sales close rates

Education

• University of Maryland

  Bachelor of Science, Marketing and Supply Chain Management

Skills

• Powerpoint
• Microsoft Excel
• Facebook
• Digital Media
• Media Buying
• Media Planning
• Comscore
• Mediabank
• Social Media
• Microsoft Word
• Marketing
• Sales
• Microsoft Office
• Social Networking
• Research
• Advertising
• Social Media Marketing
• Direct Marketing