Steve Lorenz

About Steve Lorenz

20 years of Strategic Marketing success+Expertise and proven success in Brand Building and full Product/Category Management+Including setting strategic direction; re-positioning; market testing; brand/product launches and line extensions; in-store promotions+Thought leader in developing and implementing both traditional and digital marketing strategies+Experience across several industries including traditional CPG as well as Alc-Bev; Entertainment; Retail/Restaurant brands/products-Blended Beverage and Bakery categories+Positive growth in every role+Team leader and Servant leader +Completed eCornell Certificate Program in Digital Marketing (Johnson Graduate School of Management, Cornell University, Sept 2017)+3 plus years experience driving international business development, most notably with the U.K. and Japan

Experience

1. Director of Us Marketing

   Dare Foods Limited

   Feb 2014 — Present · Seattle, WA, US

   As Director of US Marketing, I led the strategy to drive double-digit revenue and profit growth for the Dare Foods portfolio, including specialty brands La Panzanella® Croccantini® and lesley stowe raincoast crisps®, as well as our grocery brand Breton® crackers. The Deli brands are two of the top-selling specialty crackers, and our recent Breton brand relaunch is also yielding double-digit growth. In 2021, hired and established a Seattle-based marketing team. Now, a five-member team of high performers.We utilized a mix of digital and traditional marketing strategies and execution, with a clear focus on product quality and innovation in order to keep us at the forefront of current food and shopping trends. A primary member of the strategic planning process developing corporate five-year innovation pipelines and marketing growth plans.Prior to being acquired by Dare Foods in 2019, I was Head of Marketing for 5 years at Madrona Specialty Foods dba La Panzanella Artisanal Foods Co, Tukwila, WAAs the head of the department, I was a member of the leadership team reporting directly to the owner. I focused on all aspects of upstream and downstream marketing, from developing and launching new product lines all the way through to the consumer facing execution of our in-store and digital initiatives.>Top line revenues averaged approximately +9% annual growth>Developed the company’s first Digital and Social Media Strategy >Refreshed logo and brand elements for stronger branding and redesigned packaging graphics creating better shelf presence. Developed resealable freshness pack. Created new and improved in-store display tools.>Implemented a new cross-promotion strategy with strategic wine and cheese partners >Identified and hired first US-based digital agency to support a more robust strategy and execution>Have been quoted in multiple trade articles as an industry expert on deli merchandising strategies and snacking trends

Education

• Western Washington University

  BA, Management & Economics

• Seton Hall University

  MBA, International Marketing

• Cornell Johnson Graduate School of Management

  eCornell Certificate Program, Digital Marketing

  2017

Skills

• Consumer Insights
• Retail Category Management
• Fast-Moving Consumer Goods (Fmcg)
• Retail
• Business Strategy
• P&L Management
• Management
• Forecasting
• Product Development
• Shopper Marketing
• Product Marketing
• Strategic Thinking
• Market Planning
• Merchandising
• Brand Development
• Segmentation
• Strategic Planning
• Integrated Marketing
• Product Management
• Fmcg
• Competitive Analysis
• Team Leadership
• Creative Direction
• Sales Operations
• Pricing Strategy
• Promotions
• Pricing
• Situational Leadership
• Strategy
• E-Commerce
• Marketing Management
• Market Analysis
• Sales
• Inventory Management
• Trade Marketing
• Consumer Products
• Grocery
• Brand Management
• Cross-Functional Team Leadership
• Market Research