Steve Lloyd
Senior Salesforce Marketing Cloud Consultant @Capgemini
Signup · Get unlimited contacts
WORK HISTORY
Senior Salesforce Marketing Cloud Consultant @Capgemini
Working closely with clients, analysing exactly what they need. Designing and developing the right solution to exceed their expectations using technical Salesforce Marketing configuration and coding experience. Indulging my passion for Salesforce, CRM and Marketing Automation and love of exploring ideas.• International Aviation Company (Mar 2025 – Present)Successful delivery of the MCP deployment tool, streamlining release processes and minimising time inefficiencies. Shaping user stories to ensure that requirements are well-defined, practical, and aligned with end-user needs. Designed documentation to provide a solid foundation for both development and future iterations. QA work maintaining system integrity, identifying potential issues early, and guaranteeing smooth deployments.• Smart Energy Management Company (Nov 2024 – Dec 2024)Delivered a Data Cloud P.O.C which included a propensity model for high value customers that would be suitable for Solar Panel products, due to their EV Charger usage. Ingestion, mapping and set up of data into designed data model. Segmentation delivered from propensity in readiness for client\'s customer communications. • National Retail Partnership (Jan 2023 – Aug 2024)Training the retail and financial services team of the partnership in SFMC. Enabling staff have the knowledge, insight and expertise to be confident in delivering the end-to-end process of customer communications. In addition, producing developer work in building emails, SMS\' & Pushes, along with building and maintaining DEs and creating automations for multiple large scale campaigns.• Global Vehicle Glass Repair and Replacement Group (Sep – Nov 2022)Focused on enabling reporting capabilities, via Salesforce and Tableau – for all KPIs and key metrics via reports and dashboard across all business levels.
EDUCATION
Coleg y Cymoedd
2 AVCE's, Business Studies
University of South Wales
BA Hons, Marketing
Aberdare High School
12 GCSE's, Maths, English, I.T.
University of South Wales
CIM, eMarketing
Institute of Data & Marketing (IDM)
Award, GDPR
SKILLS
ABOUT STEVE LLOYD
CRM strategist with almost two decades of experience delivering data‑driven solutions across marketing, customer retention, and business development. I specialise in simplifying complex systems and turning them into clear, actionable strategies — from automated customer journeys and segmentation models to reporting frameworks and multi‑channel communication plans.Career Overview:• CRM architecture and marketing automation across property, insurance, automotive, and retail• Strategic campaign planning and customer lifecycle optimisation• Data segmentation, reporting frameworks, and performance modelling• Relationship-building across technical, commercial, and grassroots environmentsI’ve led CRM transformations, delivered multi-channel campaigns, and built performance dashboards for national brands. My approach is methodical, collaborative, and grounded in clarity — whether I’m shaping user journeys or mentoring young talent through structured development plans.Alongside my commercial work, I remain actively involved in football coaching and scouting, applying the same analytical mindset to player development, match observation, and structured feedback.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.