Steve Larson
- Role
- Head of Sales Adtech Performance at Urban Science
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Steve Larson
Accomplished sales leader in AdTech and digital media sales with 15+ years experience and…
Experience
Head of Sales Adtech Performance
Sep 2022 — Present
Lead auto vertical new brand sales and business development as well as strategic conversations with existing ad agency and OEM clients. Focus is working with ad agencies to access our unique Measurement, Targeting and Suppression solutions: Real-time sales data received directly from our Auto OEM partners exclusively available on the Urban Science DataHub through our AdTech platform partners like Google, DV 360, Meta, The Trade Desk, Amazon, Yahoo, Amazon, Pinterest, LiveRamp, etc. Also lead our collaboration with internal Local Account Management teams across the country as SME for our suite of Media Performance products.
Education
Michigan State University
Bachelor's Degree, Advertising
Skills
- Targeted Advertising
- Mobile Marketing
- Powerpoint
- Advertising
- Marketing Communications
- Digital Media
- Social Media Marketing
- Digital Strategy
- Sales
- Strategy
- Video
- Mobile Devices
- Public Speaking
- Sem
- Advertising Sales
- Online Marketing
- Integrated Marketing
- Business Development
- New Business Development
- Entertainment
- Interactive Marketing
- Online Advertising
- Social Media
- Marketing Strategy
- Marketing
- Program Development
- Media Planning
- Brand Development
- Strategic Planning
- Ad Networks
- Digital Marketing
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