Steve Lampert
Strategic Marketer | C-Suite Advisor | Outsourced CMO | MBA
- Role
- VP, Marketing and Brand Strategy at Accenture Song
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Steve Lampert
A client refers to me as her “Growth Architect.” Because for 20 years, I’ve helped…
Experience
VP, Marketing and Brand Strategy
Jun 2021 — Present · Boston, MA, US
Advising c-suite executives, founders, and boards on how to use the power of marketing to drive profitable revenue growth. Training Accenture teams on how to reveal game-changing insights, develop integrated marketing and GTM strategies, creative campaigns, new products, services, and experiences, and leverage next-gen\' technologies to build pricing power and profits.Key categories and markets- Automotive (global)- Banking and financial services (North America)- Consumer technology (North America)- Energy (global)- Luxury (global)- Non-profit (global)Recent Highlights- Leveraging behavioral science to reduce customer acquisition in the luxury auto sector by 35%- Applying creative effectiveness to help double sales of a luxury auto brand in 2024- Launching a new smart TV brand to $300 million in year-one sales- Increasing donations to a US non-profit by 40% YOY- Training a global team of 50 strategists on how to manage creative campaigns and agencies- Developing new Accenture offerings in marketing and brand strategy, AI, and behavioral science
Education
Babson F.W. Olin Graduate School of Business
MBA, Global Strategic Management and Marketing (Dual-Concentrations)
2010 — 2012
Bowdoin College
BA, Government and Spanish
2000 — 2004
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