Steve Ingledew
Co-founder at ContextualY
- Role
- Co-founder at Contextualy, Inc
- Location
- Novato, CA, US
- LinkedIn followers
- 500 followers
About Steve Ingledew
My passion for listening, analyzing and understanding what makes decision-makers feel the…
Experience
Co-founder
Dec 2023 — Present · Marin County, CA, US
ContextualY is an insights-based market research firm focused on B2C and B2B technology-oriented research issues such as decision maker needs, messaging/positioning, purchase journeys and buyer/influencer personas.At ContextualY, we are experts at understanding humans and uncovering the context around their decision-making. We possess a deep set of technology knowledge and our work is grounded in behavioral science and motivational psychology. Each of the co-founders and principles have 25+ years, with shared experience in product management, platform shifts, IT governance, and systems integration. We are a qualitative research practice with global reach across every technology-based/decision making role and vertical industry.
Education
Aston University
BSc Hons, Business and Administrative Studies
1981 — 1985
Skills
- Competitive Intelligence
- Quantitative Research
- Marketing Research
- Presentation Development
- Market Research
- High Performance Teams
- Advertising Research
- Focus Groups
- Consumer Behavior
- Strategy
- Survey Research
- Analytics
- Consulting
- Consumer Behaviour
- Customer Insight
- Segmentation
- Brand Equity
- Survey Design
- Qualitative Research
- Market Entry
- Primary Research
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