Steve Humble
Emmy & Cannes Winning C-Suite Executive & Board Leader | Chief Content Officer at Virginia Public Media | Media & Advertising Transformation Expert | Creative Strategy & Digital Innovation
- Role
- Chief Content Officer at Vpm
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Steve Humble
As an innovative C-suite executive and Emmy Award winner, I have dedicated over three decades to transforming traditional media and marketing entities into digital powerhouses. My expertise lies in steering multimillion-dollar P&L growth, fostering digital transitions, and mentoring emerging leaders.At Virginia Public Media and the Martin Agency, I helmed significant digital transformations, increasing brand engagement and financial performance. My strategic vision and creative execution resulted in pioneering content across TV, digital, and podcasts, garnering national acclaim and elevating organizational profiles.As a founder and creative leader, I\'ve consistently transformed concepts into profitable business units, driving innovation and capturing new market opportunities. My efforts in developing Emmy and Cannes-nominated content and leading high-performance teams are testament to my commitment to excellence in the media industry.In board roles, I focus on leveraging my vast experience to drive digital innovation, strategic rebranding, and revenue generation. My approach has been instrumental in guiding both companies and nonprofits through transformative phases, consistently delivering impactful and sustainable results.I bring a proven track record of operational excellence, creative strategy, and P&L management, making me a valuable asset to any corporate board seeking growth and transformation in the fast-evolving media landscape.Let\'s connect to explore how my blend of creative strategy, leadership, and digital acumen can drive your organization\'s next phase of growth.Areas of expertise:Digital Media Transformation | Strategic Leadership & P&L Management | Creative Content Development | Board Member | Emmy Award-Winning Media Production | Revenue Generation & Brand Development | Innovative Project Execution
Experience
Chief Content Officer
May 2019 — Present · Richmond, VA, US
In this role, I helped revolutionize VPM from a local station into a dynamic, modern media powerhouse, leveraging a $160M transformation to innovate original content and digital strategies. Additionally, I redefined the organization\'s trajectory by spearheading rebranding efforts, digital expansion, and content diversification to enhance brand engagement and trust. Leadership impact: Strategic Rebranding: Propelled VPM\'s rebranding from \"The Community Idea Station\" to \"VPM: Virginia Public Media.\" Raised brand engagement and elevated the organization\'s rank in news net trust. Digital Transformation: Transformed the organization into a digitally focused entity. Gained a large increase in web traffic and a dramatic rise in social media presence, and stabilized traditional TV and radio platforms. Content Innovation: Positioned VPM as a key player in local/national media by producing several nationally acclaimed documentaries/series and two national podcasts with 1M+ downloads each that were top-ranked on Apple podcasts. Revenue Generation: Built a lucrative nonexclusive licensing strategy and created a VPM channel on Amazon; partnered with streaming platforms like Tubi, Pluto TV, and Roku. Acquired/revitalized Style Weekly to double revenue in two years and boosted digital engagement.
Education
University of Iowa
Bachelor of Arts - BA
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