Steve Hollidge
Marketing Strategy Manager, Europe, Middle East & Africa (Emea) @Ericsson
Signup · Get unlimited contacts
WORK HISTORY
Marketing Strategy Manager, Europe, Middle East & Africa (Emea) @Ericsson
Devise marketing strategies from market assessment to activation, customer segmentation and messaging narratives for target audiences. Support and deliver key marketing content and broadcasts and build close relationships with colleagues in Group Marketing, Network and Software business areas.
EDUCATION
Farnborough College of Technology
GNVQ LEISURE AND TOURISM
Bournemouth University
BA (Hons), Marketing
Farnborough College of Technology
HND Leisure studies - sport & recreation
SKILLS
ABOUT STEVE HOLLIDGE
An experienced marketing and brand marketer with a focus on putting the customer at the heart of everything. Experience in driving brand perception whilst meeting the strategic objectives of the company. Hands on approach to planning following the steps of diagnosis, strategy and execution. Keen people person and good integrator with colleagues and senior management. External agency management and collaboration experience. Marketing and brand planningVodafone brand campaign management driving increased awareness to small and large businesses, influencing consideration for the brand and it\'s products and services.Below the line \'business as usual\' campaigns, creative and media agency management, brand positioning and strategy, sponsorship, events, direct marketing and brand measurement and tracking.Increased brand awareness by 32% from sponsorship with Williams Formula One Team and James Cracknell & Ben Fogle racing to the South Pole. Short-listed nomination for Hollis ‘Best Brand’ sponsorship awardEvents and customer hospitality management and execution, from blue chip company exhibition attendance through to corporate hospitality at the British Grand Prix for high value corporate customers.Digital social media engagement and lead generation. Specialist in sponsored content planning and execution. Recent LinkedIn results include bespoke targeting b2b targets achieving high quality engagement through to contract success x 20 times base cost.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.