Steve H.

About Steve H.

I build global marketing engines that drive measurable revenue growth. Over 25+ years leading enterprise marketing at AWS, CloudCheckr, Tenable, and high-growth SaaS companies, I\'ve consistently delivered triple-digit growth in pipeline, leads, and customer/partner engagement. At AWS (2018-present), I currently lead global programs for AWS Partner Marketing, managing a distributed team which is responsible for scaling impactful, repeatable go-to-market marketing activations through strategic partners across AI, Data and Analytics; Migration and Modernization, and Amazon Connect. My programs have generated 108% YoY growth in marketing qualified leads, 76% increase in marketing-sourced pipeline, and 264% cumulative growth in partner certifications globally. I launched innovative programs like Discovery Days, now a standard best practice across AWS Training and Certification reaching millions of customers, and pioneered partner integration into AWS-led demand generation campaigns that generates millions in marketing-sourced pipeline for the channel. Before AWS, I scaled marketing teams through hypergrowth: 507% increase in sales inquiries and 94% MQL growth at CloudCheckr (Netapp acquisition), shaped the market category of Tenable/Nessus into the leader in exposure management which led to a public IPO offering, and 649% revenue growth as CMO at UpGuard. I specialize in three areas: building net-new enterprise products/categories from the ground up, developing trusted partnerships with sales and product teams in fast-moving markets, and creating demand generation engines that scale globally. My approach combines data-driven decision making with creative GTM strategies that break through noise in crowded markets.Core expertise: Product Marketing GTM | Partner Marketing Strategy | B2B Demand Generation | Channel Program Development | Global Team Leadership | AI/Cloud GTM | Messaging and Positioning

Experience

1. Head of Global Partner Marketing Programs

   Amazon Web Services (AWS)

   Aug 2025 — Present

   Lead AWS\'s unified global partner marketing programs organization serving partner organizations across Consulting, Technology, and Training Partner segments with a distributed team of 35+ marketing professionals across 12 countries managing a multi-million dollar annual program budget. Created this center of excellence from ground up to scale repeatable, measurable go-to-market programs in priority solution areas including Generative AI, Agentic AI, Migration & Modernization, and Data & Analytics. Established \"Build Once, Scale Everywhere\" infrastructure that reduced program deployment time by 60% while improving partner activation rates by 43% through standardized frameworks, consolidated vendor management, and integration mechanisms with AWS Integrated Demand Center. Architected partner marketing integration strategy alongside AWS\'s AI services including Amazon Bedrock, SageMaker, and Amazon Quick, enabling partners to market their agentic and generative AI solutions at scale to accelerate time to market from months to weeks. Drive operational excellence and cost optimization achieving millions of dollars in annual savings through vendor consolidation and process automation while maintaining cross-functional alignment with Partner Marketing, Product Marketing, Partner Management, and Specialist stakeholders across AI/ML, Data Analytics, Security, and Infrastructure domains.

Education

• University of Puget Sound

  Bachelors, Marketing

  1994 — 1998