Steve Dagg
Driving Productivity & Profitability with AdTech Automation SaaS
- Role
- Director of Client Development at Basis
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Steve Dagg
Accomplished sales leader with over 22 years of experience driving business growth through digital transformation. A passionate and results-driven team leader, consistently developing strong executive-level relationships, advancing client technology stacks, and collaborating strategically across teams to maximize profitability. With deep expertise in advertising technology and enterprise SaaS, recognized as a top performer with consistent YoY growth in a highly competitive landscape, while coaching new team members and adapting to the ever-evolving digital landscape.Innovation Leadership: Spearheading digital transformation initiatives, surpassing revenue targets in emerging technology areas such as digital automation and advertising technologies.Relationship Building: Cultivating lasting partnerships with clients, contributing to consistent YoY growth while helping agencies automate for the future.Complexity Navigation: Strategically addressing obstacles within teams and technology stacks, creating clear action plans to solidify partnerships.People-Centric Leadership: Developing individuals while leading multiple teams to ensure alignment with client needs and growth potential.
Experience
Director of Client Development
Oct 2021 — Present · Seattle, WA, US
Basis Technologies is a provider of enterprise-class software for digital advertising organizations. Our technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.
Education
Washington State University
Bachelor of Arts degree, Broadcasting/Advertising
1995 — 1999
Skills
- Demand Side Platform
- Programmatic Media Buying
- Management
- Marketing
- Strategy
- Advertising
- Business Development
- Digital Marketing
- Account Management
- Leadership
- Sales
- Social Media Marketing
- Digital Media
- Digital Strategy
- Mobile Marketing
- Dsp Platform Sales
- Media Buying
- Media Planning
- Cross-Platform Sales
- Crm
- Leadership Development
- Online Advertising
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