Steve Cummings

Social Media Engagement Manager Sustainability & Esg @WD-40 Company

San Diego, CA, US

Social Media Engagement Manager at WD-40 Company Marketing Department Representative on WD-40 Company ESG Team· Develop, implement and manage social media plans and strategies for all brands and company ESG initiatives · Creating, curating, publishing, and monitoring content across social platforms, WD-40® Brand Blogs and Newsletters· ESG Team member and co-creator of biannual ESG Report (inaugural publication in 2020)· Education of Marketing Department members on company ESG policy· Developing and integrating KPIs concurrent with digital and omnichannel marketing strategy· Strategy, analysis and results reporting for social media’s impact on marketing, sales, and WD-40 Company operations· WD-40® Brand Storytelling and communication of content for superior performance products in congruence with WD-40 Company Values · Ongoing communication and engagement with customers, end-users, and consumers to influence, acknowledge and educate both WD-40 Company personnel and product users· Encourage brand loyalty through imparting and sustaining Positive Lasting Memories in digital relationships· Developing original copywriting content including social media posts, blog posts, CRM/Email marketing content, video scripts, and other as identified· Social media analytics KPI reporting and working with 1st coach to provide actionable insights· Primary “Community Manager” for all WD-40 Company owned social media properties, digital relationships, public and private messaging, and facilitated user & fan networks· Creation and growth of social communities across various social media properties· Back-end management of digital publishing, monitoring, engagement, and reporting tools for data analysis· Exploration of future growth potentials through the evolution social media in culture and commerce to constantly “make it better than it is today” for WD-40 Company

James Madison University

Master of Arts - MA, English Literature and Creative Writing

University of San Diego

M.S. in Global Business Leadership, USD School of Business

James Madison University

B.A., M.A., English

Samyak Yoga

200 Hour Registered Yoga Training, Ashtanga Vinyasa