Steve Brownell
VP, Communications @Citizens Financial Group, Inc
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WORK HISTORY
VP, Communications @Citizens Financial Group, Inc
I develop and execute enterprise-wide narratives that unify diverse business lines under a consistent and compelling brand voice. I oversee strategic communications integration for acquisitions, maintaining acquired brand equity while embedding firms within the Citizens identity to improve retention and cross-segment engagement. I also direct crisis management and reputational response efforts for high-profile issues, helping senior leaders anticipate challenges and accelerate resolution through strategic messaging.→ Strengthened Citizens’ industry reputation and maintained top share of voice for five years by orchestrating annual enterprise communications strategies with internal and agency teams.→ Advanced audience engagement across Wealth Management, Consumer, Mortgage, and Business Banking by aligning messaging with corporate priorities and customer needs.→ Safeguarded corporate reputation during mergers, acquisitions, and government relations events by advising executives and leading external and change communications.→ Expanded media visibility by 60% and elevated thought leadership by 80% through an integrated outreach and analytics program.→ Enhanced brand trust and stakeholder alignment by partnering with Investor Relations, Marketing, Legal, Compliance, and HR to deliver cohesive, award-winning campaigns.
EDUCATION
University of Rhode Island - College of Business
Finance
ABOUT STEVE BROWNELL
I am an experienced communication executive with a proven track record of shaping impactful narratives, elevating brand reputation, and driving integrated communication strategies across complex financial services organizations. I work to transform business strategies into compelling stories that engage audiences, foster trust, and strengthen corporate identity and, most importantly, produce positive business outcomes, such as investor and customer confidence, improved market perception, executive alignment, category differentiation, reputation protection and a stronger ability to win. Throughout my career, I have developed enterprise-wide communication strategies, led executive thought leadership programs, and managed multichannel media relations that enhance visibility and influence. I have guided organizations through crises, mergers, and transformational change, ensuring every message aligns with business objectives and reinforces stakeholder confidence. I am passionate about creating communications that not only inform but also inspire action and connection. Whether crafting executive speeches, shaping strategic messaging platforms, or driving internal engagement, I approach each initiative with critical thinking, creativity, and strategic foresight. I collaborate with cross-functional teams, influence senior leadership, and execute campaigns that deliver measurable results. My expertise spans crisis communications, M&A communication planning, stakeholder engagement, and brand storytelling, all grounded in a commitment to authenticity and excellence.
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