Steve Baldwin
General Manager - Retail @Exertis Uk
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WORK HISTORY
General Manager - Retail @Exertis Uk
Basingstoke, GB
Experienced General Manager with deep expertise across national retail, eCommerce and marketplace channels. Strong track record driving multi category growth for global brands including Ring, Lenovo, Samsung, Honor, ASUS, Hisense and LG, across customer segments spanning Nationals, eTail, Marketplace and Independents.Career Progression:2024 – General Manager, Nationals & Independents TeamCostco, B&M, Game, Smyths, Closed Home, GWP, TikTok Shop.2022 – General Manager, eTail, Marketplace & Omni Channel TeamEbuyer, Buy It Direct, JD Williams, eBay, TikTok Shop, Harvey Norman.2017 – General Manager, Nationals & DIY TeamTesco, Asda, Costco, Apple, Screwfix.2013 – General Manager, Traditional Retail TeamCurrys, John Lewis, Apple, Costco, QVC.Key Skills:• Team Leadership & Development – Leading and motivating high-performing teams.• Strategic Partnerships & Negotiation – Securing business and exclusives with major retailers and global brands.• End-to-End Sales Cycle Management – From vendor engagement to execution and performance analysis.• Commercial Acumen – Driving profitability through strong financial and business insight.• Forecasting & Pricing Strategy – Accurate demand planning and margin optimization.• Customer/Brand Relationship Management (QBRs, JBP) – Building long-term strategic partnerships.• Channel Strategy & Development – Growing retail, eCommerce, and marketplace channels.• Business Development & Growth Strategy – Driving new opportunities and expanding market presence• Budgeting & Financial Planning – Aligning departmental budgets with growth objectives.• Performance Analysis & KPI Reporting – Data-driven decision-making for continuous improvement.
ABOUT STEVE BALDWIN
I am a high-impact commercial leader with over 15 years of experience driving brand growth and full P&L ownership across the UK’s most complex retail and e-tail landscapes. Currently serving as General Manager at Exertis, I oversee a £100M+ revenue portfolio, leading a multi-functional team of 12 to deliver excellence for premier global brands including Samsung, Ring, Lenovo, Asus, Nintendo and Microsoft. My approach goes beyond traditional account management, I focus on identifying high-growth opportunities through strategic Joint Business Planning (JBP) and senior-level partnerships with retailers like Curry\'s, Tesco, Apple, Smyths Toys, B&M and Costco. I specialise in: • Commercial & Financial Stewardship: Managing £100M+ P & Ls with a focus on margin improvement, rigorous forecasting and healthy stock management —recently delivering 7% YoY growth while improving margins by 1.24%. • Market Entry & Service Innovation: Leading end-to-end UK launches for global entities like Harvey Norman and pioneering social commerce initiatives on TikTok Shop.• Operational Transformation: Navigating complex SAP implementations and unifying siloed sales teams into agile, high-performing Sales teams. I have a deep understanding of the unique tactical drivers required to win in different channels—whether it’s directing high-intensity QVC \'Today’s Special Value\' campaigns or collaborating on bespoke pallet designs to secure range approval at Costco. I am an expert in the commercial complexities that drives category success, from Gift With Purchase (GWP) schemes to complex redemption/claims site development. I am a \"Lead by Example\" mentor committed to building trusted, director-level relationships that translate into long-term market share.
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