Steve Avery
- Role
- Global Marketing Leader, Global Cellulose Fibers at International Paper
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Steve Avery
As an accomplished and top-performing professional, you will note that I have a breadth…
Experience
Global Marketing Leader, Global Cellulose Fibers
Jan 2017 — Present · Memphis, TN, US
In my current role, I improve customer experience and optimize business growth by engaging cross-functionally with sales leaders, legal, R&D, finance, strategy, business development, supply chain, and customer service. I build and maintain professional customer relationships through engagement strategies at major global Industry conferences. I create effective process for determining customer and market needs to feed innovation pipeline by hosting customer innovation summits, engaging consultants, and contracting third-party data for industry and consumer trends based on regional preferences. I also develop value-based marketing mindset in non-traditional marketing B2B organization and implement value of brand equity that was replicated throughout corporation.\\\\nThe key achievements for this role have been:\\\\n- Built and directed global marketing organization aligned to support $3B business to meet customer needs, support global sales organization, execute marketing initiatives, and increase company growth in North America, China, Japan, South East Asia, Latin America, Europe, and Middle East & Africa.\\\\n- Boosted business/revenue growth by up to 12% or $268M in first full year with company by overseeing marketing efforts.\\\\n- Created effective annual publication and podium presentation strategies for leading global industry meetings.\\\\n- Formulated commercialization phase/gate process to ensure commercial success of new goods as they advanced through R&D.\\\\n- Designed and implemented world-class website that expanded global reach; introduced business to new customers in new markets that were replicated in other businesses within International Paper\'s $22B Enterprise.\\\\nAccomplished P&L responsibilities of over $3B by creating and executing annual marketing plans.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Medtronic Marketing Leader Program, Wharton School - Philadelphia, PA
Leadership and Management Training
Strategic Marketing for Healthcare Industry, Kellogg School of Management - Chicago, IL
Leadership & Management Training
Market-Based Value Creation, Emory Goizueta Business School
Leadership and Management Training
Dale Carnegie Management Training - Memphis, TN
Leadership and Management Training
Freed-Hardeman University
Bachelor of Business Administration - BBA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.