Steve Abdo
Brand Marketing & Sales | Shopper Marketing | Planning & Insight | Strategic Partnerships | Business Development
- Role
- Omni Channel Retail Marketing at Serta Simmons Bedding, LLC
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Steve Abdo
Marketing and sales professional with extensive experience developing and executing…
Experience
Omni Channel Retail Marketing
May 2021 — Present · Cincinnati, OH, US
Lead the Omni Channel Retail Marketing team, developing and executing marketing programs with retail partners in order to accelerate category and brand growth. Responsible for team building, driving capabilities and process and ultimately implementing marketing/sales strategies that drive conversion and lead to mutual revenue growth for the organization, as well as our retailers/dealers.
Education
Lycoming College
Bachelor of Arts (B.A.)
Skills
- Sales Management
- Advertising
- Direct Mail
- Digital Marketing
- Relationship Marketing
- Sponsorship
- Customer Insight
- Fast-Moving Consumer Goods (Fmcg)
- Retail
- Direct Marketing
- Integrated Marketing
- Product Marketing
- Merchandising
- Brand Development
- Segmentation
- New Business Development
- Fmcg
- Shopper Marketing
- Digital Strategy
- Key Account Management
- Market Planning
- Retail Category Management
- Strategy
- Strategic Planning
- Brand Architecture
- Customer Relationship Management (Crm)
- Interactive Marketing
- Account Management
- Marketing Management
- Email Marketing
- Competitive Analysis
- Marketing Communications
- Crm
- Brand Management
- Marketing Strategy
- Sales
- Online Advertising
- Media Planning
- Consumer Products
- Leadership
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