Stevan Vranes
Director of Corporate Affairs @Imperial Brands PLC
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WORK HISTORY
Director of Corporate Affairs @Imperial Brands PLC
Bristol, GB
Leading corporate affairs, policy, and global engagement for the combustibles product category.Issues and reputation management, and communication. Communication with internal and external stakeholders, media, and the network of local offices in Europe, Asia, Australia, and Africa.Representing Imperial in various industry associations and working groups.Leading on ESG-related policy and engagement workstreams.ELT-1 role with global reach.
EDUCATION
Cranfield School of Management
Leadership Certificate, Leadership Training
FIPP Magazine Management Certificate
Magazine Management Certificate, Publishing Management
Faculty of Drama Arts, Belgrade (University of Arts, Belgrade)
Master’s Degree, Theater and Film Studies
SKILLS
ABOUT STEVAN VRANES
I am a corporate affairs and communications leader with more than 20 years of international experience helping organizations build trust, protect reputation, and engage stakeholders across complex markets.Throughout my career, I have led global teams, advised executives, and delivered strategies in corporate communications, public affairs, crisis management, and ESG engagement. Recognized as an award-winning people leader, I take pride in developing high-performing teams and fostering collaboration across functions and geographies.As a published author and storyteller, I bring creativity and clarity to complex issues — ensuring that messages resonate with diverse audiences, from policymakers to employees to the public.Highlights include:Driving corporate affairs strategies that strengthened reputation and stakeholder alignment in highly regulated industries.Leading crisis communication programs that safeguarded brand trust during periods of intense public scrutiny.Building international teams and mentoring talent who have gone on to senior leadership roles.I am passionate about the role corporate affairs plays in bridging business and society, and I bring both strategic insight and hands-on execution to every challenge. Author | People Leader | Global Communicator | Storyteller
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