Sterling L. Morris

About Sterling L. Morris

I\'m the Founder and Managing Partner of Acuxcel (AX), a boutique advisory firm helping small to medium-sized businesses with $5M -$50M in annual revenue scale through strategic guidance in finance, branding & marketing, capital and technology.With 10+ years in corporate and investment banking, I\'ve executed over $3 billion in M&A transactions across healthcare and technology. Before launching AX, I served as Director of Corporate Development at Equifax, where I identified high-value acquisition and partnership opportunities for their fastest-growing business unit, Workforce Solutions. My earlier work at Keybanc Capital Markets, Fifth Third Securities, and Raymond James shaped my approach to creating value in complex deal environments.Beyond advisory work, I\'m passionate about mentorship and expanding opportunity. I\'m an active member of the Emerging 100 of Atlanta and Alpha Phi Alpha Fraternity Inc, volunteer with the Association of Corporate Growth (ACG) Atlanta, and serve as Strategic Advisor to UBTS International, advancing telecom and economic development in emerging markets across Africa.I\'m a frequent speaker at industry events like M&A South and am committed to raising financial literacy and creating pathways for the next generation of leaders in finance and technology.Let\'s connect if you\'re navigating growth, exploring strategic transactions, or passionate about creating impact in underserved communities.

Experience

1. Director - Corporate Finance & Strategy

   Hydrogen Capital

   Jan 2026 — Present · Atlanta, GA, US

   Directing corporate finance and strategic advisory engagements spanning capital raises, M&A transactions and enterprise value creation- Advising ownership groups and operators on capital structure, growth strategy, and transaction execution across industries- Bridging Hydrogen Capital’s capabilities with Acuxcel’s integrated advisory platform to deliver end-to-end financial and operational

Education

• Youngstown State University

  Bachelor of Science in Business Administration, Finance and Accounting

  2013 — 2015

• Kent State University

  Accounting and Finance

  2011 — 2012