Kimberly Sterling

Head of Engagement Marketing @Pantone

Develops and leads the integrated, cross-channel global marketing initiatives to drive growth and revenue across B2C and B2B segments-Architects cross-channel marketing campaigns across owned and operated channels, including CRM/email, social media, paid search, display media, mobile apps, eCommerce, and shopping feeds-Ideates and integrates partner marketing campaigns to drive B2C awareness, increase customer engagement, and scale B2B opportunities.