Sterling Mah Ingui
AI, Digital Assets & Cybersecurity | Regulated Markets Innovator | Product & Go To Market Strategist
- Role
- Product Area Leader, Fidelity Charitable at Fidelity Charitable
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Sterling Mah Ingui
Executive product leader with 20 years driving first-to-market innovation at the intersection of AI, digital assets, fintech, and cybersecurity. Built the first Bitcoin 401(k) product at Fidelity Investments — an industry milestone that redefined how regulated financial institutions approach digital asset integration. Proven operator across the full product lifecycle: from go-to-market strategy and enterprise security to large-scale people operations and regulatory compliance.Career defined by taking on the hardest problems in regulated markets — launching industry consortiums, standing up cybersecurity governance frameworks, and building GTM functions from zero. Equally effective as a hands-on product builder and an executive sponsor accountable to boards, regulators, and C-suite leadership.
Experience
Product Area Leader, Fidelity Charitable
Mar 2025 — Present
Managed team of product managers to establish a B2B2C platform servingadvisor-managed DAF market • Enabled financial advisors to manage client charitable assets alongside traditionalportfolios, driving market share growth through branded services and multi-tenant infrastructure
Education
Columbia Business School
Executive Education, Pricing Analytics
2018 — 2018
Duke University - The Fuqua School of Business
MBA, Marketing Strategy
2005 — 2007
Columbia University
BA, Political Science
1997 — 2001
GIA (Gemological Institute of America)
Diamond and Colored Stone, Gemology
2002 — 2005
Skills
- Team Building
- Competitive Analysis
- Strategy
- Product Marketing
- Program Management
- Business Development
- Public Speaking
- Social Media Marketing
- Cross-Functional Team Leadership
- Fundraising
- Marketing Strategy
- Social Media
- Marketing
- Strategic Planning
- Sales
- Leadership Development
- Coaching
- Crm
- Business Strategy
- Marketing Communications
- Data Analysis
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