Sterling Beck

About Sterling Beck

Building marketing systems that scale high-growth companies from $50M to $100M+ ARR.I\'m Sterling Beck, VP of Demand Generation at Customer.io, where I\'ve architected our growth engine that doubled revenue in 24 months while tripling lead generation volume. I specialize in building comprehensive marketing functions spanning demand generation, partnerships, and international expansion that fuel predictable, scalable growth.What I\'ve Built:• Helped companies scale to raise $805M+ in venture capital during my tenure• Led international expansion into EMEA, now driving 30%+ of new sales revenue• Built cross-functional teams leveraging AI and automation to scale lean teams efficientlyTrack Record:15+ years building marketing functions at high-growth SaaS companies. I\'ve helped companies raise $50M+ rounds and consistently exceed growth targets while expanding into new markets and segments.Currently:Sharing insights about building efficient marketing systems, international expansion strategies, and leveraging AI tools to scale lean teams in competitive markets.Always interested in connecting with fellow growth leaders tackling similar scale challenges.

Experience

1. VP of Demand Generation

   Customer.io

   Apr 2024 — Present · Portland, OR, US

   Tripled lead generation volume across sales-led and self-serve funnels while leveraging AI automation platforms to scale lean marketing operations• Doubled company revenue in 24 months through partnership ecosystem development and international market expansion• Led EMEA market entry generating 30%+ of new sales revenue while building cross-functional marketing organization with director-level leadership

Education

• Brigham Young University

  B.S., Information Technology

  2005 — 2009

Skills

• Google Webmaster Tools
• Brand Development
• Segmentation
• Act-on
• Political Advertising
• Searchcenter
• On24
• Media Buying
• Insidesales.com
• Google Adwords
• Sales
• Strategic Planning
• Pardot
• Lead Generation
• Email Marketing Software
• Marketing
• Hubspot
• Yahoo Search Marketing
• Integrated Marketing
• Twitter
• Direct Marketing
• Facebook Marketing
• Business Intelligence
• Online Media Buys
• Marketo
• Google Adwords Professional
• Digital Marketing
• Email Marketing
• Product Marketing
• Social Media Marketing
• Google Analytics
• SEO
• Eloqua
• Crm Integration
• Youtube
• Sugarcrm
• Saas
• Analytics
• Public Relations
• Campaign Management