Stephanie Rockafellow
Solutions Marketing Manager, Utilities & Energy at Resideo
- Role
- Solutions Marketing Manager, Utilities & Energy at Resideo
- Location
- Charlotte, MI, US
- LinkedIn followers
- 500 followers
About Stephanie Rockafellow
With more than a decade of marketing experience in the energy and IoT sectors, I…
Experience
Solutions Marketing Manager, Utilities & Energy
May 2022 — Present
Direct B2B, B2C and B2B2C marketing for IoT home automation, virtual power plants, energy programs and related business development functions. Deliver marketing strategy and GTM plans to drive customer engagement, increase MQLs and thought leadership in the SaaS, demand response and energy fields- Develop marketing strategy for business development initiatives, growing supplemental marketing revenue by more than $1M- Increased customer engagement by more than 5% YoY - Serve as the Energy & Utility Market Subject Matter Expert - Serve on the Home Connectivity Alliance Marketing Workgroup- Collaborate with product managers, creative teams, and broader cross-functional teams to ensure product and service benefits are clear and messaged correctly for maximum benefit- Identify and implement key performance indicators to measure and ensure success of marketing campaigns and overall strategy- Commission and utilize market research to best inform messaging and tactic strategy- Work with agencies and the internal creative team on the messaging and development of sales enablement collateral
Education
Western Michigan University
Bachelor of Arts (B.A.), Organizational Communication and Journalism
1996 — 1998
Lake Michigan College
Associate’s Degree, English
1994 — 1996
Skills
- Journalism
- Event Management
- Crisis Communications
- Nonprofits
- Brand Visibility
- Program Management
- Strategic Communications
- Demand Generation
- Account Management
- Writing
- Branding & Identity
- Social Media
- Brand Development
- Customer Relationship
- Report Writing
- Relationship Development
- Critical Thinking
- Message Development
- SEO
- Marketing
- Event Planning
- Ap Style
- Advertising
- Market Segmentation
- Social Media Marketing
- Online Advertising
- Public Relations
- Brand Management
- Media Relations
- Marketing Strategy
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