Steph N.

About Steph N.

I create, implement, and manage successful marketing + PR initiatives.

Experience

1. Marketing and Public Relations Consultant

   State of Oregon

   Dec 2019 — Present

   Developed comprehensive communication plan and worked with stakeholders to convey themessage and goals of organization to target audience- Evaluated existing marketing materials, social media and advertising to develop strategy forprioritizing future marketing activities- Developed content calendar and strategy- Designed and copyedited social media content, external messaging, press releases, and othermaterials for organizations- Analyzed media metrics and engagement to inform media strategy- Created and established partnerships with community members and media outlets to securepositive news stories- Advised executives on business decisions and managing transitions with successfulcommunications strategies- Enhanced client lead generation efforts, resulting in a 50% boost in qualified leads through targeted digital marketing campaigns and optimization- Successfully rebranded and repositioned several clients in their respective markets, leading to a 40% increase in brand recognition and customer loyalty- Developed and implemented content marketing strategies that drove a 60% increase in website traffic and a 45% rise in user engagement for clients- Executed high-performing SEO and PPC campaigns, achieving top search engine rankings and an average of 30% reduction in cost-per-click (CPC) for clients- Grew social media presence for clients by an average of 50% across various platforms through strategic content planning, community management, and paid advertising- Successfully managed crisis communications for clients, mitigating negative press and restoring public trust, resulting in a 50% improvement in brand sentiment- Authored compelling press releases and designed media kits that resulted in a 60% increase in media pick-up and coverage- Developed and executed strategic PR campaigns that enhanced client brand awareness by 45% and positioned them as industry leaders.

Education

• University of Utah

  Psychology

  2009 — 2013

• University of Utah

  BS

  2009 — 2013