Stephie To
Partner Analytics & Insights Manager @BMO
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WORK HISTORY
Partner Analytics & Insights Manager @BMO
CA
Leading a team of analysts to deliver data-driven insights that support sponsor marketing and loyalty strategies- Defining success metrics, forecasting performance, and analyzing variances to guide strategic decisions- Developing end-to-end analytical plans, from segmentation and modeling to campaign measurement and reporting- Collaborating with internal and external stakeholders to align insights with sponsor objectives and marketing calendars.
EDUCATION
Hong Kong Baptist University
Bachelor of Business Administration (BBA), Human Resources Management and Services
Hong Kong Baptist University
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT STEPHIE TO
Data analytics professional with experience in driving data quality, advanced analytics, and marketing technology innovation. Proven ability to define analytical strategies, improve data accuracy, and implement scalable solutions that deliver measurable results. Skilled in cross-functional collaboration and team leadership, with expertise in digital transformation, tag management, and performance optimization.
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