Stephen Smyth
Operations Director @South Central Hockey
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WORK HISTORY
Operations Director @South Central Hockey
Aylesbury, GB
My role on the Board of Directors is to support the Chair and fellow Board members in the achievement of Strategic objectives and act as a confidential sounding board to the Chair and Board whilst promoting good governance and provide an efficient administration service to the Area, ensuring the Area functions smoothly and effectively. Be the main communication link between internal and external stakeholders embedding effective membership consultation.
SKILLS
ABOUT STEPHEN SMYTH
As a Head of Marketing & Social Media I grow sales by championing marketing teams, programmes and systems focusing on digital marketing improvements that grow ROI and reduce cost. I form teams understanding the importance and capability of digital marketing, developing simpler centralised modern marketing platforms and programmes that grow sales, market share, brand and reputation. Leveraging my expertise, I analyse key digital marketing intelligence developing strategic business plans that align customers with products and deliver best customer value. Through my career I have worked for Agencies, Banks, Building Societies, Product/Service providers, Distributors, Professional bodies and Training companies championing marketing and leading strategic teams growing sales using my new and improved centralised digital platforms. When at Towry Law I successfully increased qualified leads by 69% and national clients by accounts whilst saving £50k per month marketing costs. Earlier in my career at Personal Finance Society I improved marketing programmes, recruited a new team and achieved national brand recognition through launching and IFA TV channel that grew memberships by 220%. I consider myself to be financially aware and commercially astute with a strong analytical and strategic approach to maximising ROI as cheaply as possible. Peers say I am skilled at engaging people by making numbers meaningful and creating strategic marketing programmes that achieve business targets. My specialities include: Setting Strategic Objectives Managing Marketing Mix Marketing Programme Development Leading Customer Experience Establishing New Brands Gaining National Brand Recognition Leading & Training Marketing Teams Marketing Event Management Managing Marketing Budget & Cost Customer Relationship Management Marketing Centralisation Digital Transformation Cost Reduction Programmes Operation & Office Relocation
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