Stephen Cleary

About Stephen Cleary

Apparel, Equipment and Accessories Merchandising professional with expertise in Market research involving global consumers, retailers, and industry data. Global SWOT development, Competitor analysis, Customer segmentation and targeting, Developing and communicating global product roadmaps and business strategies, Defining Product USP\'s (Unique Selling Position), Product brief development and communication, Leveraging localized sourcing, regional product creation talent, and development capabilities, Merchandising, Merchandise planning, Guiding global pricing, sales programs, and forecasting, Financial modeling and product cost targets, Product life cycle planning, Product Commercialization, Strategic Planning & Execution, Operating Expense Reduction, Margin Optimization, P&L Responsibilities, Project Management, Innovation, Commercialization Calendar, Product and Distribution Segmentation, Creating systems of repeatable and reliable speed/SMU programs through chase, post embellishment, and cut and sew opportunities, Ability to manage multiple product seasons coupled with short-and-long lead-time calendars, Go-to-market strategy and development, Creating compelling presentations and collateral to sell product to both internal and external audiences. Representing sales teams at key product creation meetings and retailer account meetings.

Experience

1. Director - Collaborations, Licensing & Accessories

   RealTruck, Inc.

   Jun 2022 — Present · Tampa, FL, US

Education

• Center for Creative Leadership

  Leadership Development Program

  2012 — 2012

• Manufacturing Solutions Center

  Hosiery 101/102

  2013 — 2013

• University of Massachusetts Amherst

  B.F.A.

Skills

• Sales
• Leadership
• Marketing
• Marketing Strategy
• Entrepreneurship
• Product Design
• Forecasting
• Apparel
• Fashion
• Product Marketing
• Sales Management
• Management
• Collateral
• Strategy
• Product Development
• Retail
• Brand Development
• Creative Direction