Steve Mortefolio

About Steve Mortefolio

Former engineer turned high-impact, outcomes-driven global B2B product and marketing executive, turnaround strategist, and sales enablement thought leader. Recognized for building peak-performance marketing organizations, driving demand and revenue, delivering innovative and high-ROI programs, reinvigorating stagnant brands, and driving meaningful transformation for multi-billion-dollar businesses.• Globally-proven marketing, communications and strategy executive with expertise in developing strategies and executing in complex environments and global markets; strong track record of reviving lagging businesses and delivering double-digit growth.• Servant-leader and talent champion with a passion for building engaged, trust-based, high performance, and aligned global teams.• Energetic and analytical problem solver and ex-engineer who consistently performs through sharp focus on outcomes and leverages agile processes to deliver continuous improvement.• Collaborative enabler who empowers a sales team and removes friction with marketing by aligning processes + KPIs. • Recognized for synthesizing external perspectives via a consultative mindset and harnessing data-driven yet human-centric storytelling to enhance the client experience, drive innovation, and boost engagement and revenue.• Frequently tapped thought leader with extensive global speaking engagements and senior C-Suite advisory experience.SELECT COMPETENCIES:• Global Marketing Leadership • Vision & Strategy Development • Marketing Transformation • B2B Marketing • Field Marketing & Go-To-Market Strategy • Performance and Digital Marketing • Strategy, Competitive Analysis & Market Segmentation • PR, Communications & Analyst Relations • Demand Generation & Funnel Optimization• Product Marketing • Sales Enablement • Building Top Marketing Organizations • Stakeholder Management & Alignment • Change Management & Turnarounds • Talent Development

Experience

1. Vice President, Product Marketing, Ibm Data & Ai

   IBM

   Sep 2023 — Present · New York, NY, US

   Lead Product Marketing for IBM\'s Data & AI Software, which includes watsonx and our AI for Business campaign (multi-billion-dollar annual revenue, double-digit growth) spanning Automation, Data & AI, and Consulting units; manage multi-million-dollar budget. Mobilize teams on a transformational journey to adopt more agile, data-driven, and outcomes-focused work ethos.

Education

• Union College

  BS, Electrical Engineering

  1996 — 2000

• Yale School of Management

  MBA, Marketing, Strategy

  2006 — 2008

Skills

• Financial Modeling
• Market Research
• Team Leadership
• Competitive Analysis
• Leadership Development
• New Markets Development
• Strategy
• Product Management
• Channel Strategy
• Market Development
• Analytics
• Business Strategy
• Marketing Strategy
• Data Visualization
• Business Planning
• Cross Functional Relationship Building
• Leadership