Stephen Roberts

About Stephen Roberts

With a proven track record in driving transformative growth and development across diverse sectors, I specialize in enhancing brand presence, increasing sales, and maximizing ROI through innovative marketing strategies.Specialties• Go-To-Market Strategy• Campaign Development• Strategic Marketing Planning• B2B, B2C & B2G Marketing• Brand Development & Growth• Lead Generation & Acquisition• Cross-functional Team Leadership• Creative Direction & Graphic Design• Digital Marketing ChannelsMy passion spans B2B, B2C, and B2G domains, and I excel in spearheading creative development efforts across multiple locations, optimizing promotional channels, and streamlining reporting processes.Key Strengths• Strategic Leadership: Known for crafting and executing impactful marketing strategies that drive significant growth and market penetration across diverse industries• Results-Driven Approach: Consistently deliver measurable results, such as expanding marketing department personnel, increasing marketing qualified leads by 500%, and achieving a 200% optimization in ROI• Innovative Campaign Management: History of orchestrating multi-channel marketing campaigns and leveraging cutting-edge CRM systems and marketing automation tools to streamline processes and foster collaboration between teamsWith a blend of strategic vision, analytical prowess, and creative flair, I am poised to drive your organization\'s marketing efforts to new heights of success.Let\'s Connect!

Experience

1. Head of Marketing

   First Home Mortgage

   Aug 2022 — Present · Washington, DC, US

   In this role, I enhance brand presence and sales through innovative go-to-market plans, competitive analysis, and campaign management, while driving impactful marketing strategies for both B2B and B2C sectors.As a leader, I spearhead creative development efforts across 30+ branch locations, providing art direction for videography, photography, graphic design, and web design. Additionally, I streamline quarterly and annual reporting processes to boost promotional channel efficiency, monitor expenditures, and amplify overall ROI.The key successes include:• Expanded marketing department personnel from two to eight over a span of three months.• Increased marketing qualified leads by 500% and sales qualified leads by 300% via integration of robust lead generation and nurturing tactics.• Generated 350% growth in paid traffic by utilizing and improving digital marketing channels, such as PPC and various social media platforms.• Maximized organic traffic by 700% by leveraging SEO and social media platforms and initiating a global content restructuring campaign.• Elevated marketing efficiency and oversight, leading to a 200% optimization in ROI and 45% year-over-year growth in marketing-attributed sales.

Education

• West Virginia University

  BFA – Graphic Design, Minor in Communications

  1994 — 1999

Skills

• Marketing
• Email Marketing
• Marketing Strategy
• Direct Marketing
• Public Relations
• Management
• Strategic Planning
• Direct Mail
• Leadership
• Vendor Management
• Sales
• Multi-Channel Marketing
• Budgets
• Marketing Communications
• Graphic Design
• Competitive Analysis
• Advertising
• Market Research
• B2b
• Art Direction
• Salesforce.com
• Business Process Improvement
• Business Development
• Internal Communications
• Program Management
• Press Releases
• Product Marketing
• Lead Generation
• Sem
• Ppc
• Crm
• Budgeting
• Branding & Identity
• Collateral Management
• Advertising Management
• Personnel Management
• Negotiation
• Direct Response Marketing
• Direct Response Television
• Commercial Production