Steve Bach

About Steve Bach

Sitation, LLC, APEX, NC 05/2022 – PresentDirector of Automotive SolutionsManaged key accounts within the automotive sector. Notable clients include Lippert, Batteries+, Carparts.com, and AutoAnything.com. In this role, my primary focus has been on utilizing advanced Product Information Management (PIM) software to manage and optimize product data. I have lead several accounts through the process of PIM/MDM product selection utilizing custom scorecard tools based on empirical data. Furthermore, I have conducted SEO & Taxonomy recommendations for prominent clients such as AutoAnything, McKesson, and Staples. As part of my responsibilities, I also serve as the partner manager with Stibo Systems, a leading Master Data Management (MDM) provider, fostering strong collaborative relationships to meet and exceed client expectations.AutoAnything.com/Leonard Buildings and Truck Accessories, Mt Airy, NC 09/2016 – 05/2022Director of EcommerceOverall responsibility for executing the online marketing, sales, and education strategy through optimizing the website and digital marketing to increase traffic and conversion rates for the after-market automotive parts and accessories segment. Manage and dissect web analytics and continuously look for innovative ways to exceed targets. 1800-Flowers/FineStationery.com, Wilmington, DE 02/2007 – 09/2016Sr. Director of ITPerformed a lead role in the following areas; strategic planning, tactical action, and operational decision-making to fulfill the mission of the department and specifically the website. While not a core focus, also required to be hands-on in terms of programming & end-user support. REFINERY, INC, Hatboro, PA 03/2006 – 02/2007Program ManagerManaged work for numerous Fortune clients including GMAC, Rohm & Haas, Merrill Lynch, Sotheby’s International Realty, and Philadelphia Parking Authority. Jevic Transportation, INC, Delanco, NJ 03/2005 – 3/2006Designed and implemented WAP-based freight tracking system to replace QUALCOMM satellite system. Saved over $300k per year with the new Nextel phone-based system.US INTERACTIVE, INC,(USI), King of Prussia, PA 10/1996 - Project Manager, led a 12-member team that built a custom content management solution (online teen magazine) for the NFL on time and within budget; also provided training and site maintenanceProject Manager for marthastewart.com project: led a 15-member team that built an effective e-commerce and content management system while working under an intense time pressure - site was completed on time and within budget.

Experience

1. Director of Automotive Solutions

   Sitation

   May 2023 — Present · Apex, NC, US

   Results-oriented automotive sector consultant with expertise in PIM selection, implementation, SEO, and product data management. Skilled in evaluating and recommending tailored PIM systems, aligning business objectives, and optimizing data workflows. Proven ability to enhance online visibility through strategic SEO techniques, driving increased traffic and conversions. Strong proficiency in configuring PIM systems, defining data structures, and ensuring data integrity. Adept at collaborating with stakeholders, manufacturers, and suppliers to maintain comprehensive and accurate product information. Committed to delivering exceptional results and driving business growth in the automotive industry.

Education

• Indiana University of Pennsylvania

  BS Marketing, Marketing, Economics

Skills

• Amazon S3
• Bitbucket
• Amazon Web Services (Aws)
• Crm
• Facebook Api
• Consulting
• Apis
• Wordpress
• Analysis
• Mura Cms
• Tealeaf
• Strategic Planning
• Css
• Integration
• Team Management
• Web Development
• Vendor Management
• Business Strategy
• Microsoft Sql Server
• Cross-Functional Team Leadership
• User Experience
• Management
• Workflow Management
• Requirements Analysis
• Coldfusion
• Sourcetree
• Email Marketing Software
• Agile Project Management
• Jira
• T-Sql
• Clicktale
• Google Analytics
• Google Tag Manager
• Strategic Partnerships
• Custom Cms Development
• Web Applications
• Interactive Marketing
• Team Leadership
• Outsourcing
• New Relic