Stephen Ludlow
Global Communications Manager, Ea Sports Fc @美国艺电公司
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WORK HISTORY
Global Communications Manager, Ea Sports Fc @美国艺电公司
Vancouver, BC, CA
Lead global product communications for EA SPORTS FC (FC 24, FC 25, FC 26, FC Mobile) across announcement, launch, live service, and growth initiatives. Develop and execute messaging frameworks and spokesperson briefing materials for EA SPORTS FC, translating complex product priorities into clear, media-ready narratives. Lead on drafting and coordination of key launch press materials, managing cross-functional alignment across product, development, marketing, legal, and regional teams. Led communications strategy for high-visibility partnerships, including the Apple TV and MLS integration bringing live match streaming into EA SPORTS FC Mobile. Drive PR for major franchise campaigns, including Future Stars, Team of the Year, Player Ratings, and Soundtrack, securing high-impact media placements and ambassador features across culturally relevant platforms. Supported multiple global previews, launch moments, and reviews strategy execution, including media events at EA’s Vancouver campus. Partner with development leadership on message training, interview preparation, awards submissions (The Game Awards, BAFTA, DICE), and long-lead storytelling initiatives. Led communications planning for regional FC Mobile campaigns across APAC markets and product sunsetting initiatives. Contributor to franchise cultural positioning through industry engagement (e.g, SXSW) and proactive storytelling aligned with major global football moments. Acted as Vancouver co-lead for EA Pride ERG initiatives, supporting inclusive storytelling and employee community engagement.
EDUCATION
Simon Fraser University
Post-Degree Certificate, Public Relations
University of Calgary
Bachelor of Arts, English Literature
Mount Royal University
Post-Degree Certificate, Journalism
SKILLS
ABOUT STEPHEN LUDLOW
10 years of experience specialized in PR and influencer strategy across gaming and tech. In my current role as Communications Manager, EA SPORTS FC, I drive messaging strategy and execution across launch, live service, partnerships, and franchise campaigns — translating complex development priorities into clear, compelling narratives for media, partners, and players. My work spans messaging frameworks and spokesperson training, launch communications, high-visibility partnerships, awards strategy, and global media engagement.I partner closely with development leadership, marketing, regional PR, and agency teams to ensure alignment and consistency across platforms and markets. I’m focused on building structured communications systems that scale across product cycles while positioning EA SPORTS FC within broader sports, culture, and entertainment conversations.Beyond my day-to-day work, I\'m an active contributor to EA’s Pride ERG and committed to inclusive storytelling within the games industry.Formerly at Assembly, a division of DJE | Edelman, leading and contributing to global public relations, digital, content creator engagement, social, measurement and creative on behalf of Microsoft and Xbox. Past work includes developing influencer and creator engagement strategies for Xbox and Microsoft Surface, and leading development of PR campaigns across Xbox Game Studios franchises \"Gears of War,\"\"Sea of Thieves,\" and \"Halo.\" Beyond work on Xbox Game Studios titles, I\'ve supported with Xbox communications on key milestone moments and gaming industry events, including E3, the Xbox Series X|S launch, and multiple Xbox Games Showcase events.
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