Stephen Janes
From Side Quest to Main Quest: Crafting Social Media Campaigns for Gamers
- Role
- Social Media Manager at ZAM
- Location
- Redondo Beach, CA, US
- LinkedIn followers
- 500 followers
About Stephen Janes
A passion for video games that has turned into a career in the field, I spend my days…
Experience
Social Media Manager
Oct 2022 — Present · Los Angeles, CA, US
Managed the PUBG MOBILE global social media channels, working with game developers and Tencent North America to create a marketing plan to help inform players of new events and releases within the game. I also launched and managed the PUBG MOBILE North America social media channels and created original content catered to the North American audience. Additional social media management for Honor of Kings, Tower of Fantasy, Phantom Blade Executioners, and Tarisland- Took over supplementary roles in Paid Media and Analytics for PUBG MOBILE and PUBG MOBILE North America, in charge of producing and submitting various weekly and monthly reports- Launched the PUBG MOBILE North America social media accounts and continue to produce original content catered to the North America player base- Created a marketing plan, oversaw and managed the social media accounts for the global launch of Phantom Blade Executioners, producing original content to educate and inform a new playerbaseImproved client relations by implementing automated tasks within ClickUp to ensure accurate tracking of hours and completed tasks within social media department- Enhanced interdepartmental relationships by being a founding member of the Power Up Committee to help create a stronger bond amongst remote employees
Education
California State University-Dominguez Hills
Bachelor of Arts - BA
2005 — 2010
El Segundo High School
High School Diploma
2001 — 2005
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