Steve Reed
Revenue Leader in Sports, Gaming and Entertainment
- Role
- Head of Growth at Irl Url
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Steve Reed
I build revenue engines at the intersection of content, technology, and community.Over 20 years, I\'ve led commercial growth for some of the most iconic brands in sports, gaming, and entertainment — scaling organizations from $10M to $100M+ in ARR, building global sales teams, and opening revenue streams that didn\'t exist yet.I\'ve operated across the full spectrum: legacy media brands reinventing their monetization, startups building from zero, Fortune 500s navigating new platforms, and creators turning audiences into businesses. Whether the lever is digital advertising, strategic partnerships, or product-led growth — I connect what audiences love to what drives revenue.My edge is pattern recognition. I was selling Twitch and esports inventory to brands before the mainstream caught on. I helped take Team Liquid to a $650M+ valuation,$65M in annual partnership revenue, and EBITDA positive. I built one of the first AI chatbots on META Messenger, featured at F8. I\'ve always seen what\'s next — and built the commercial architecture to capture it.What I do best: build the team, own the number, and create the go-to-market strategy that scales.Key Strengths: Revenue Leadership | ARR Growth | P&L Ownership | Scaling $10M → $100M+| Digital Advertising | Programmatic | Creator Monetization | Branded Content | Go-To-Market Strategy | Strategic Partnerships | Global Expansion | SaaS · AdTech · MarTech · Gaming
Experience
Head of Growth
Dec 2025 — Present · New York, NY, US
Leading growth at IRL/URL, a creative agency working in the idioms of design, brand, fashion, art, and product.
Skills
- Lawn Care
- Super Jumbo
- Web Video
- Mobile Advertising
- Interactive Advertising
- Interactive Marketing
- Digital Marketing
- Back-End
- Ad Networks
- Websites
- Media Planning
- Branded Entertainment
- Salsa
- Online Advertising
- Showbiz
- Viral Marketing
- Media Strategy
- Advertising Sales
- Media Buying
- Pet Taxi
- Branded Content
- Digital Strategy
- Drum Set
- Advertising Operations
- Ad Exchanges
- Ad Serving
- Content Strategy
- Pizza
- Ppc
- Sem
- Prisoner Reentry
- Atlas
- Comscore
- Mobile Devices
- Rich Media
- Behavioral Targeting
- Video Advertising
- Crosstalk
- Mobile Marketing
- Doubleclick
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