Stephen Norris
Digital marketing leader with a passion for building strong go-to-market strategies and comprehensive actionable data analyses.
- Role
- Sr Demand Generation Manager - Smb at Bentley Systems
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Stephen Norris
Digital content and marketing expert with over 12 years of experience optimizing…
Experience
Sr Demand Generation Manager - Smb
Sep 2021 — Present
Led and activated team of four demand generation managers while overseeing 60%+ of all brands in portfolioDeveloped go-to-market campaign strategies for demand generation that brought 46% more contacts and a 22% MQL conversion rate improvement YoYCollaborated with paid media team to improve global brand/persona targeting, dropping CPC from $1.76 to $0.84Built campaign launch/sunset process adopted by marketing team for consistent executionBuilt and analyzed campaign performance reporting to share with appropriate team stakeholdersResearched and adopted new marketing technologies for improving UX and performance tracking
Education
Eastern University
English - Literature (Sec. Ed. and Comm. Cert.), English, Education, Communications
2008 — 2012
University of Oxford
English Literature (British and Commonwealth)
2012 — 2012
Skills
- Teaching Writing
- Acting
- Marketing
- Theatre
- Teaching Reading
- Writing
- Microsoft Office
- Social Networking
- Public Speaking
- Teaching
- Teaching Acting
- Advertising
- Editing
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