Stephen Hall

About Stephen Hall

A proven leader with over 25 years in media, sales, commerce and digital marketing. Seven years in advertising sales at Amazon focused on ecommerce enablement and driving adoption of and investment growth in Amazon Ads’ DSP and Streaming TV offerings. 16 years building and leading teams and developing products and processes internationally for WPP’s global media agencies. A full-funnel media expert, thriving on customer-engagement and solution development, leveraging skills in communication, relationship building, and data-driven insights to meet and exceed expectations and hit goals.

Experience

1. Sr Agency Development Manager

   Amazon

   Jan 2022 — Present · Seattle, WA, US

   Selling full-funnel media solutions, focused on increasing use of Amazon DSP (ADSP), Amazon Marketing Cloud (AMC), and driving upfront STV / CTV commitments for Amazon Prime Video and STV products to WPP agencies. Increasing adoption of ADSP to manage Open Internet (OI)/ 3P STV and other programmatic supply. • Development of Joint Business Plans (JBPs) with C-suite stakeholders to deliver pipeline and revenue growth and incremental product adoption to expand the partnership • Created Amazon Maturity Score to identify growth opportunities for customer brands leveraging Amazon Ads products. Hosted Growth summit for Agency and brand customers to learn how Amazon ad products and Amazon AdTech combine to deliver outsized results

Education

• Heriot-Watt University

  BA (Hons), Leisure Studies

  1994 — 1998

Skills

• Business Strategy
• Website Promotion
• Team Management
• Sem
• Online Advertising
• Digital Marketing
• Ppc
• Digital Strategy
• SEO Audits
• SEO
• Mobile Marketing
• Search
• Organic Search
• Marketing Communications
• Advertising
• Direct Marketing
• Web Analytics
• Marketing
• Google Analytics
• Google Adwords
• Search Engine Marketing (Sem)
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)