Stephen Icaza

WORK HISTORY

EDUCATION

SKILLS

ABOUT STEPHEN ICAZA

Based in New York, I am a marketing and advertising professional with a unique background bridging sales expertise, nonprofit communications, and programmatic media in the pharmaceutical space. Currently serving as a Senior Associate in Programmatic at Publicis Health Media, I manage digital campaigns for a leading pharma client, optimizing budgets, pacing, and targeting strategies to maximize performance across display and video. My work involves collaborating with strategy, investment, and tech partners to ensure campaigns deliver measurable impact and stay aligned with broader brand objectives.Before moving into advertising, I built a foundation in sales and marketing. At Angi, I led outbound strategies and consistently surpassed sales targets by building lasting client relationships. In the nonprofit sector, I drove meaningful engagement: at NAMI-NYC, I revitalized digital campaigns, boosting newsletter open rates and social media interactions, while at Welfare Rights Initiative, I spearheaded donor campaigns and redesigned the website to enhance user experience. At Asphalt Green, I combined marketing with operations, integrating CRM solutions and driving personal training sales growth.What excites me most about advertising is the ability to merge data-driven insights with creative storytelling. My current role in programmatic allows me to leverage analytical rigor to deliver results, while my background in sales and nonprofit communications grounds me in understanding people and crafting strategies that resonate.I’m always open to connecting with peers across media, marketing, and pharma to share insights, explore partnerships, or simply exchange ideas about the evolving advertising landscape.