Stephen Hoos

About Stephen Hoos

15+ years of operations analyst & product development experience in the small business software world. This includes knowledge of system lead generation platforms that perform marketing automation, online presence, social media exposure, customer relationship management, and working closely with 3rd party vendors. I am able to set my own effective priorities and implement decisions to achieve immediate and long-term goals while meeting operational deadlines. Everyday is a new challenge and I think it is important to maintain a positive internal and external client relationship experience. I adapt easily to new concepts and push for more and more responsibilities. What I enjoy most about my passion is helping clients gain success by further branding their paid lead marketing campaign visibility and driving traffic through top search engines UI’s such as Google, Bing, and Yahoo. I love to tackling large sets of data to highlight user trends to better optimize the needs of their business and how these platforms benefit with one another. In working for my most recent employer USA Today I support our highest monthly spend SEM product combined with our latest website software platform & other digital media add on product campaigns such as Search, Display, YouTube, LinkedIn, Spotify, SnapChat, and Social Media. As a result of the pandemic I’ve learned to adapt to the use of virtual platforms including in person group facilitation and webinars using WebEx, Microsoft Teams, Slack, and ZOOM. Website Analytics Billing Reconciliation CRM Platforms Vendor Management Product Development Call Quality Analysis Project Management Digital Marketing Mobile Advertising

Experience

1. Client Success Manager

   USA TODAY Co., Inc.

   Feb 2022 — Present · Los Angeles, CA, US

   Manage day-to-day campaign performance, serve as the client account manager, assess digital campaign trends, and identify creative new advertising techniques to further our client’s digital marketing needs. • Providing a complete digital marketing strategy for clients that include multiple products across multiple platforms • Scheduling and running meetings with multiple teams and team members, both internal and external teams • Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients • Partner with sales on setting client expectations, creating budgets, and formulating strategies to meet specific client goals/needs • Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the needs of our clients • Incorporate constantly evolving technologies and processes into the client solution process • Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts

Education

• California State University-Los Angeles

  Bachelor of Business Administration (B.B.A.), Human Resources Management, 3.2

  2003 — 2008