Stephen Halphen

Sr Manager of Art Direction @Genworth

Richmond, VA, US

As Senior Manager of Art Direction, I lead the visual identity and creative execution for Genworth and its subsidiary CareScout, helping families navigate the aging journey with clarity and confidence. I own the development and implementation of our enterprise design systems, ensuring brand consistency across digital, print, product, and experiential touchpoints.I direct a team of designers while also staying hands-on—balancing strategic leadership with creative execution. My role is centered on building a scalable design function that supports marketing, communications, and product teams in delivering high-quality, impactful creative that drives engagement and trust with policyholders, caregivers, and partners.Highlights:Established and evolved CareScout’s visual design system to support a growing national brand.Led the design and production of integrated campaigns including social, digital ads, presentations, conferences, and environmental design.Partnered with product, UX, and web teams to design best-in-class digital experiences.Elevated enterprise-wide presentation and communication standards for executive and client-facing work.Manage, mentor, and grow a team of designers, driving efficiency, skill development, and creative excellence.Collaborate cross-functionally with Integrated Communications to bring brand storytelling to life across diverse audiences.I thrive at the intersection of creative vision and operational leadership, ensuring design not only looks great but also delivers measurable impact for the business and the communities we serve.

Virginia Commonwealth University School of the Arts

Bachelor of Fine Arts - BFA, Graphic Design