Stephen Guerra

About Stephen Guerra

Senior Sales Leader with proven track record for increasing sales of consumer packaged goods at blue-chip multi-national organizations such as Berry Plastics, SCA, Nestle, Kimberly-Clark and Campbell Soup through all distribution channels. Expert at identifying market opportunities, developing strategic sales and marketing initiatives, and leading direct sales, broker and distributor organizations. Creative problem solver and goal-oriented leader with strong interpersonal and communication skills and collaborative working style who drives results. Adept at developing strategic business plans, building brands and driving profitable growth.Specialties: Areas of expertise include:Achieving and Exceeding Revenue Targets Leading Direct Sales Teams Distributor Management Broker Management Contract Negotiations Direct Store Delivery (DSD) Trade Fund Management New Business Start-up Strategic Planning Cross-Functional Project Management Category Management Key Account Management Forecasting New Product Development Merchandising Trade Promotion P&L Management

Experience

1. Sales Director, Moving & Storage, Grocery and Pharmacy Channels

   Broadway Industries

   Jun 2015 — Present · Monroe Township, NJ, US

   Broadway Industries is a third-generation, family-owned manufacturer and distributor of paper and plastic packaging products. Since its inception in 1945, Broadway has grown and diversified into a full-service provider of packaging solutions for the moving and storage, hardware and home improvement, healthcare, grocery, food service and textiles industries.

Education

• Penn State University

  Bachelor of Science (B.S.), Marketing

• Temple University

  Marketing

Skills

• Shopper Marketing
• Business Development
• Matrix Management
• Promotional Analysis
• Consumer Goods
• Ac Nielsen
• Direct Store Delivery
• P&L Responsibility
• C-Store
• Competitive Analysis
• Cross-Functional Team Leadership
• Trade Promotion Management
• Business Planning
• New Business Development
• Retail Category Management
• Consumer Insight
• Team Leadership
• Fact-Based Selling
• Retail Audit
• New Item Launches
• Expertise in Direct Store Delivery Distribution Systems
• Sales
• Retail
• Trade Promotions
• Category Insights
• Grocery Industry
• Iri Data
• Strategy
• Change Management
• Marketing
• Trade Fund Management
• P&L Management
• Customer Insight
• Leadership
• Cpg Sales
• Key Account Management
• Food & Beverage
• Sales Operations
• Sales & Marketing Leadership
• Sales Management