Stephen Filipiak

About Stephen Filipiak

Associate Director responsible for the overall management of the university’s website…

Experience

1. Associate Director of Web & Digital Strategy

   Commonwealth University Of Pennsylvania

   Oct 2022 — Present · Bloomsburg, PA, US

   Responsible for overall digital communications and digital strategy, including the Commonwealth University website and internal and external messaging across multiple campuses (Bloomsburg, Lock Haven, and Mansfield). Work directly with leadership, faculty, staff, and students to ensure consistent and accurate information is distributed using the most effective digital platforms in a timely manner.Development of web strategy includes SEO, UX, Slate Connectivity, and implementation of best practices across web content, graphical layout and multiple complex operational systems. Ensures adherence to governance structure, brand, and writing style guides.Conducts continuous audits to ensure content and functionality meet audience needs. This includes quality assurance, review and reporting of Google Analytics and assessment of user experience. Manages ADA site standards and ensures site security and other compliance requirements are met.Supports Strategic Communications, magazines, event and publicity needs, and other informational connection points to the web, recommending best practices and options to maximize operational efficiency. Maintains organized structure for content updates and other technical projects through Asana.Partners with Social Media Managers across the university to implement university social media strategies and to ensure brand alignment and best practices. Assists in the development and management of social media content calendars for various university accounts.Responsible for the stewardship of the web and technology budgets and resources, as developed with the leadership team. Serves as a partner to Enrollment Management and the Enrollment Management Division, serving on various committees to ensure technology and site alignment.Serves as a liaison to University Technology Services, and maintains connection to all divisions to ensure alignment with technology resources and ensuring they meet University brand standards.

Education

• Higher Ed Experts

  Certificate in Web Analytics for Higher Ed

  2014 — 2014

• Misericordia University

  BA

  2000 — 2005

• Higher Ed Experts

  Professional Certificate

  2015 — 2015

• Misericordia University

  Master of Business Administration (MBA)

  2011 — 2015

• University of Scranton

  Certificate of Web Page Design

  2008 — 2009

• Misericordia University

  BS

  2000 — 2005

Skills

• Flash
• Web Content Writing
• Web Content Management
• Social Media
• Google Analytics
• Public Relations
• Photoshop
• Media Relations
• Copywriting
• Adobe Creative Suite
• Web Design
• Journalism
• Newsletters
• Marketing
• Copy Editing
• Press Releases
• Marketing Communications
• Facebook
• Online Marketing
• Cms
• SEO
• Css
• Social Networking
• Multimedia
• Blogging
• Social Media Marketing
• User Experience
• Email Marketing
• Web Content
• Higher Education
• Html
• Editing
• Video Editing
• Content Management
• Indesign
• Search Engine Optimization (SEO)
• Hands-on Training
• Video
• Publications
• Graphic Design