Stephen Favrot

VP Performance Marketing @Tonal

San Francisco, CA, US
EMAILS
s••••••••@tonal.com
MOBILE NUMBERS
+15•••••••23

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WORK HISTORY

Jan 2025 — Present

VP Performance Marketing @Tonal

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San Francisco, CA, US

EDUCATION

2006 — 2008

University of California, Berkeley

Marketing Certification, Marketing

1999 — 2003

University of California, Santa Cruz

BA, Economics

SKILLS

Website MonetizationMarketing StrategySocial MediaMarketingOnline AdvertisingDigital StrategyManagementSearch Engine Marketing (Sem)Product MarketingLanding Page OptimizationSocial Media MarketingSoftware as a Service (Saas)Digital MarketingPpcCompetitive AnalysisProduct ManagementDisplay AdvertisingRetargetingSaasTraffic MonetizationStrategyE-CommerceSemSearch Engine Optimization (SEO)Strategic PartnershipsMobile MarketingE-Commerce SEOSegmentationWeb AnalyticsMobile DevicesOmnitureUser ProfilingEmail MarketingLead GenerationCustomer AcquisitionSEOAnalyticsOnline MarketingAffiliate Marketing

ABOUT STEPHEN FAVROT

Extremely curious, high energy, and passionate about collecting and analyzing the data crumbs customers leave in their user journey and weaving that into intelligent cost-effective marketing strategies is my passion. Fifteen years of performance marketing experience successfully defining and executing innovative go-to-market strategies. Track record of initially proving marketing success and then building high performance marketing teams. Key accomplishments include- Cost-effectively growing Vivino from 3mm to 25mm customers worldwide- Conceptualized and executed a $1.1M revenue program from scratch in less than two weeks to save a quarter - Overhauled paid social resulting in 8.4x ROAS and a Facebook case study: ”How to Market Authentically” See more by visiting me at facebook marketing, e-commerce, affiliate marketing, conversion optimization, cpc, cpm, database marketing, direct response marketing, display advertising, DMP DSP Programmatic marketing, lead generation, mobile marketing, online marketing, paid search, product management, search engine marketing, segmentation, search engine optimization, SEM, SEO, international digital marketing, content marketing, email marketing, push notifications, multivariate testing, google analytics, omniture, site catalyst, web analytics

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