Stephen Favrot
VP Performance Marketing @Tonal
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WORK HISTORY
VP Performance Marketing @Tonal
San Francisco, CA, US
EDUCATION
University of California, Berkeley
Marketing Certification, Marketing
University of California, Santa Cruz
BA, Economics
SKILLS
ABOUT STEPHEN FAVROT
Extremely curious, high energy, and passionate about collecting and analyzing the data crumbs customers leave in their user journey and weaving that into intelligent cost-effective marketing strategies is my passion. Fifteen years of performance marketing experience successfully defining and executing innovative go-to-market strategies. Track record of initially proving marketing success and then building high performance marketing teams. Key accomplishments include- Cost-effectively growing Vivino from 3mm to 25mm customers worldwide- Conceptualized and executed a $1.1M revenue program from scratch in less than two weeks to save a quarter - Overhauled paid social resulting in 8.4x ROAS and a Facebook case study: ”How to Market Authentically” See more by visiting me at facebook marketing, e-commerce, affiliate marketing, conversion optimization, cpc, cpm, database marketing, direct response marketing, display advertising, DMP DSP Programmatic marketing, lead generation, mobile marketing, online marketing, paid search, product management, search engine marketing, segmentation, search engine optimization, SEM, SEO, international digital marketing, content marketing, email marketing, push notifications, multivariate testing, google analytics, omniture, site catalyst, web analytics
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