Stephen Crowe

About Stephen Crowe

Bringing stories to life in a fast-moving marketplace. Developing content journeys that…

Experience

1. Content Strategy and Development

   Charles Schwab

   Aug 2024 — Present · San Francisco, CA, US

   Digital content strategist for assisting investors with a variety of financial planning topics, including college savings and tax-efficient investment strategies.Contributing writer for Onward magazine, Charles Schwab\'s quarterly publication for clients, with a focus on retirement planning, estate planning and financial wellness.Developer of product story telling frameworks, helping to match investors with solutions designed for their milestones and life events.• Develop content journeys for Schwab’s 529 college-savings plans. Generate engaging, actionable content through insights gained from user testing, competitive analysis and SEO dashboards. Facilitate data-driven decisions to drive greater content engagement.• Build strong cross-functional relationships throughout the firm. Develop consensus among a broad range of stakeholders, including marketing groups, business teams, web developers and operations specialists. Get buy-in for key decisions through active listening and regular dialogue.• Manage digital content publishing pipelines from start to finish. Maintain content calendars, conduct audience research and analyze engagement metrics. Coordinate business and compliance reviews. Oversee creative agency partners.

Education

• Arizona State University

  BA

Skills

• Copy Editing
• Editorial
• Copywriting
• Corporate Communications
• White Papers
• Editing
• Financial Services
• Newsletters
• Internal Communications
• Web Content
• Magazine Articles
• Mutual Funds
• Brochures
• Content Strategy
• Presentations
• Defined Contribution
• Thought Leadership
• Content Development
• Investments
• Rias