Stephen Corsi

About Stephen Corsi

Performance-driven digital marketing and communications executive with credit card, mortgage, financial services, fintech and enterprise tech experience with a career split between corporate and agency. Have shaped the digital marketing, branding and integrated communications strategies for top brands including Ally Bank, VMware, McAfee, Bank of America and CIBC.Creative strategist analyzing market realities uncovering new opportunities; designing and implementing successful business strategies, brand campaigns, plans and procedures. Proven team builder and “sleeves rolled up” leader with global experience and a data-first analytics mindset.

Experience

1. Vice President Customer Acquisition Marketing

   First PREMIER Bank/PREMIER Bankcard

   Jan 2022 — Present · Sioux Falls, SD, US

   A category leader in the subprime credit card space serving customers seeking to build or re-build credit.• Lead all marketing channels and drove over 4M new credit card applications resulting in 1.4M new customer accounts in first 12 months through a combination of direct mail, affiliate and digital channel strategies.• Revamped acquisition website with improvements to content and application flow. Increased organic applications by 55%. Introduced a PreQual option and saw immediate quality improvements as well as activation rates move from a 42% activation to 54% activation rate.• Created lifecycle marketing campaigns that nurtured customers via more frequent email, text and mail messaging encouraging uptake in early credit limit increases and multiple account selection. Customer retention has improved 21%.• Launched enhanced value proposition through the introduction of new product and pricing schemas as well as refining brand tone and voice for building and rebuilding credit, ultimately attracting better quality customers.

Education

• OCAD University

  Communication and Design, Advertising

Skills

• Digital Marketing
• Strategy Development
• Search Advertising
• Mobile Marketing
• Social Media
• Client Service
• Sales Management
• Brand Development
• Customer Acquisition
• Digital Media
• Web Development
• Team Leadership
• Advertising Sales
• Executive Reporting
• Sales Process
• Banking
• Sem
• Online Marketing
• Marketing Strategy
• SEO
• E-Commerce
• B2b
• P&L Responsibility
• Social Media Marketing
• Online Advertising
• Digital Strategy
• Ppc
• Analytics
• Creative Development
• Strategy
• Crm
• Direct Marketing
• Start-Ups
• Creative Direction
• Marketing