Steve Bullock

About Steve Bullock

Creativity is the most powerful force in business. As the first creative act, the goal of strategy is to make the complex simple and the simple, compelling. As an awarded brand strategist, I bring an inventive intensity that rapidly absorbs information, slices through the complexity and finds the untold. My endgame is building brands people can’t live without and won’t stop talking about. But, the thrill for me is finding permission for new territory, real differentiation and building experiences that keep brands crucially relevant to those they serve. Distinctive Skills: Accelerated simplicity: Sharply defining business and brand opportunities. Actionable data discovery. Core narrative development: Finding the whys; developing the story; building brand architecture. Brand discovery workshopping/facilitation. Full-on brand strategy, positioning and portfolio alignment. Cultural recon; discovering emerging social forces. Creative territory writing and testing. Multi-channel strategy and brand performance measurement. Go-to-market strategy. Digital strategy. Designing research to fuse true category drivers with deeper emotive reasoning. Category & Brand Experience-Airlines: American, United, JAL-CPG: Pepsi & Pepsi Products, Frito-Lay, Community Coffee-Enterprise Solutions: British Telecom, AT & T Wireless, HP, Avature-Entertainment/Productivity: Netflix, ZorroSign-Financial Services: NationsBank, Sovran, Flagstar Bank, Discover Network, Pulse-Healthcare: Numerous regional and Academic Medicine Systems: Atrium Health, UTMC, Children’s Health System, Sentara-Hospitality: Starwood Preferred, Hilton, Holiday Inn, Holiday Inn Express-Medical Devices: Modular Medical (Diabetes), Airgo (Pulmonary)-Personal Tech: Sony Vaio, Bravia, Handycam, LG-Personal Care: Kimberly-Clark, Ally, Bausch & Lomb, Bluebird Botanicals-Pharma: Zantac, Claritin, Ally, Otiprio-Spirits: Absolut, Cuervo, Treasury Wine Estates-QSR: McDonald\'s, KFC, Arby’s-Telco: MetroPCS, Motorola, T-Mobile, AT & T Wireless, 360, Huawei Premium Handsets-Travel/Tourism: Colonial Williamsburg Foundation, Trinidad Tourism, Universal Orlando-Utilities: Dominion Resources, Pacific Gas & Electric. Awards/Recognition-Multiple Effies, Nat\'l Addy\'s, Telly\'s, & AdForum Global Top 5 Travel/Tourism-Effie judge: 1996, 2001, 2005, 2008, 2012, & 2018 + Effie Mentor-Voted by colleagues,\"Too Awesome To Be Famous\"- The Planner Survey-Member & strategist: Brand Federation, The Bench, and Area Of Expertise.

Experience

1. Group Strategy Director

   Tombras

   Jul 2021 — Present

   Ongoing contract and what a pleasure working with this Ad Age A-List Agency. Delighted to be inventing alongside this fantastic group of strategists, who know how to ask provocative questions, find the truth, grow business, and connect data to creativity for business results. So far, my assignments have included some of the agency’s largest: Atrium Health, University of Tennessee Medical Center, the incredible Laurel Springs School, RealTruck, Avature, ZorroSign, Sonic Automotive, and Tombras business development. See recommendation below.

Education

• Ogilvy 360 Brand Stewardship School, London

  360 Brand Leadership & Communications Planning

• William & Mary

  BA, Psychology & Philosophy

• APG: United States & United Kingdom

  Certified Researcher, Qualitative and Quantitative Methods