Stephen bon

Owner @Bon\'s Eye Marketing

Bon’s Eye Marketing is a creative agency that specializes in brand and message development. Our job is to help companies stand out and remain relevant in their changing industries. We believe the best way to do this is by crafting a living brand. It needs to have consistent elements, yet be built to evolve with market moods. At any given point of a business\'s lifespan, its brand must have parts in play that help it: o Remain attractive o Instill trust o Tell a story that resonates in that moment This ongoing narrative is what compels audiences to engage, invest and refer. At Bon\'s Eye, we understand this and have founded an entire work culture around it. Our team knows that brands do better when they adapt and grow. Lasting identities always have an organic quality. If they don\'t, they die on the vine. Therefore, our brand process focuses on building out three personified segments. These are: o The brand’s mind – its personality o The brand’s body – its look o And the brand’s voice – its message Whether we’re creating a single element like a logo - or a more comprehensive push that entails Website, video, social campaigns and collateral - we run it through the Mind, Body, Voice filter. How does it need to make people feel? What does our audience need to see? What\'s do these folks need to hear to trigger a response?